Sexy Advertising - How to get your product noticed

Just how many ads for products do you get hit with each day? 10? 100? 500? No matter what the number is, the end result is the same - you shut down.

This is bad news for someone who wants to get his / her product or service noticed. Is there anything that can be done to get your customers to notice your product's advertising?

There are 5 things that you can do in order to ensure that the advertising for your product is actually working for you. Here's what you need to be doing today in order to get your product noticed tomorrow:

• Pick The Right Time: You know your (potential) customers better than anyone else. When will they NOT be getting hit with too many ads - when they get their postal mail at work? Via Twitter? Find your customer's quiet time and seize it to get your message across. Examples: the panel beaters, dentist rooms, doctors rooms, restaurants etc is a great opportunity to reach the right type of customer when they are "locked in" and have nothing else to read.

• Arouse Curiosity: Ads that just talk about how great a product is are boring. Ads that trigger your customer's curiosity are something special. Is there a puzzle that you can create that they have to solve? Once they solve it can they go to your product's web site and claim a reward? Talk about a great way to get your message across! Example: Google did this when they were hiring - they created billboards with math problems and a URL where you could go to type in the answer.

• Piggyback On Another Brand: If your product is new, you are going to be fighting for your potential customer's attention because they don't know anything about your product. However, if you can join forces with an existing brand, then both brands can benefit from combined advertising.

• Physically Move Into Your Customer's World: Where does your customer spend most of their day? In days of old, companies sent out calendars to their potential customers because they knew that they would be on the wall for a year. Example: Today providing your customers with a browser widget might be the best way to promote your product.

• Trigger All 5 Human Senses: Ok, so maybe you can't hit all five senses but can you at least do one better than sight? A clever tune or a pleasant scent that becomes associated with your product could help it stand out from all of the other ads that your customer encounters. Example: The Coke "jingle" is an audible sounds that we all now associate with the brands. If we hear the sounds, then we automatically think of the brand!